On the occasion of Christmas, Marchesi 1824 celebrates tradition and the magic of the season with an evocative window display: an enchanted Milan comes to life among decorated little houses, spicy aromas and timeless atmospheres.
Iconic symbols of the city turn into meticulously decorated gingerbread houses, shaping a visual tale that unites the art of pastry, elegance and the Christmas spirit. Like in a Christmas fairy tale, gingerbread men come alive and welcome visitors into a small enchanted world where the beauty of detail meets tradition.
The little houses tell the story of Milan through its most beloved symbols: colonnades and vaults reinterpreted in royal icing, tiny spires and little doors inviting you to enter, frames that recall Milan’s elegant vistas. Every element is designed to surprise, and above all to evoke a warm, welcoming atmosphere suffused with magic.
Around this scene, the holiday collection takes shape with creations born from signature recipes: classic panettone and pandoro, special panettoni, savory/gastronomic panettoni, decorated panettoni, bite-sized nougats, chocolate spheres, gianduiotti and small shortcrust “architectures.” Craftsmanship takes center stage: slow leavening, fragrant candied peels and hand-drawn decorations converse with ribbons and refined packaging.
The windows become an invitation to slow down, to lose yourself in the details, to choose a small token to take with you, to be guided by the gentle rhythm of the holidays.
Inside and outside our pastry shops: a sensory experience that brings together taste and beauty, tradition and imagination, in the heart of Milan.
